Project Marketing Expertise

“We don’t sit back and wait for things to happen, we make them happen – from site evaluation and project feasibility studies through to marketing and sales”

– Suzanne Hibberd



Abode’s Project Marketing Division focuses on all aspects of the residential development market, from site evaluation and project feasibility studies through to the sale of apartments to investors and owner occupiers.

We understand the construction and development industry, and the need for a Project Sales and Marketing company to work alongside the builder and developer. Having a unique understanding of the target market, our flexible approach and ability to liaise with development and marketing managers and clients has proven extremely successful in selling projects off-the-plan.

Our emphasis is on promoting the brand of the builder/developer and the project and maintaining a high level of professional service with buyers and seller.

The ability of Abode Property agents to give consistent and personal service throughout the course of a long and intricate sales campaign is second to none. Our understanding of the technical aspects of a new building is a rare yet imperative attribute in selling a development prior to completion.

Abode Property is an exclusive, performance-orientated agency achieving real results with absolute discretion. We pride ourselves on our unwavering commitment to service and we have developed long term relationships with our loyal clients by utilising sophisticated communication and management skills with drive and diplomacy.

Specialist Services Include:

  • Site selection and assessment
  • Marketing strategies
  • Design and Coordinate promotional material
  • Public Relations
  • Advertising
  • Implementing targeted sales strategies
  • On-site sales management
  • Positive proactive and effective sales agents
  • External sales alliance management
  • Regular sales updates and market reviews
  • On-going management of the exchange and settlement process